But that’s not all!
The average person only thinks of Vaseline as a moisturizer. Little do they know there are over 100 uses. So we’re showing the world that Vaseline can do more than they think. And just when they think they’ve discovered them all we say…
but that’s not all!
OOH Takeover
Uses galore! We’re going to utilize out-of-home ads to show the world that the uses for Vaseline are endless. Just like the number of ads you’ll see.
The endless receipt
Have you ever got a receipt from CVS? You know, the one you unravel and it ends up dropping at your feet? We’re going to take over the back of it and list out as many uses as possible for Vaseline. Besides, they’ve got the space.
The endless endcap
We’re putting Vaseline next to products and places throughout the store that would unexpectedly pair perfectly with Vaseline.
Instagram Takeover
We’re taking over Instagram. You might see a Vaseline ad three times in a row on your feed. Regardless, you’ll close IG knowing a hell of a lot more uses for Vaseline.
The never-ending fold out
Placements in magazines that fold out to reveal multiple pages of uses for Vaseline. The more you unfold, the more possibilities you’ll discover!
The Non-Stop Flight
You’ll be staring at this banner for ages. You’ll start to think to yourself “how is this even possible?”
Vaseline, that’s how!
But that’s not all!
Except it is…for this section anyway.