THE BRIEF: Promote the latest YETI Presents film, Duckmen—a story about the relationship between a father and son duck-hunting duo, Phil and Jase Robertson.
THE ANSWER: A deep and authentic dive into their relationship.
THE RESULT: 263K organic views in a month, and is on track to be the third most popular video in recent years.
YETI PRESENTS
DUCKMEN
THE STory of Jase & Phil Robertson of Duck Commander
Years ago, Phil Robertson was presented with a choice; prison or death. But Miss Kay brought him a third option; his family. As Phil’s story of redemption started to unfold, his son Jase was alongside him in the duck blind. After enough calls were turned, and enough stories were told, the two eventually became best friends. And along the way, the legend of the Duck Commander and his fellow Duckmen was born.
ASK ME ABOUT
How many times I watched this film while writing for it.
If I knew anything about duck hunting before this campaign.
The awesome YETI community team.