PARDON OUR FRENCH PRESS

THE BRIEF: To launch our all-new YETI® Rambler™ French Press.

THE ANSWER: As Texans, we aren’t very French—except when it comes to cursing because the coffee’s too hot.

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ASK ME ABOUT

  1. How many times I listened to Paris Café: French Sidewalk Café Accordian Music Vol. 2 while writing for this campaign.

  2. The dead brand acts that included Paris, Texas and Paris, France.

  3. The Spotify playlist I made my coworkers.