YETI X NHL

THE BRIEF: Hockey is the heart and soul of Canada. In fact, Canadian hockey fans not only watch the sport, but play it at least once a week. So how do we let them know we have officially licensed NHL® drinkware?

THE ANSWER: CRAVE THE COLD

For fans who can never get enough of the ice—from a company that lives for it.

THE RESULT: The fastest sell-out of NHL® gear ever on yeti.ca.

CRAVE THE COLD

We kicked it off with a 30-second spot showcasing the wild side of hockey. It ran in Canada and inside Scotiabank Arena, home of the Toronto Maple Leafs.

We also put up a geotargeted banner for around the rink. Pretty cool, eh?

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ASK ME ABOUT

  1. What movies I watched in order to dive into Hockey.

  2. If I knew anything about hockey before this campaign.

  3. The amazing Canadians I got to work with.